Change of Season… Change of Pictures

When it comes to selling a Wirral home, the time it takes from marketing a property, showing prospective buyers around and negotiating an offer can hugely vary because of a whole variety of factors.

However, one factor we can control is the marketing strategy being implemented to help find you the right buyer.

With a change of season, comes a change of weather and that should always mean a change of photos. Especially if you’ve been on the market for longer than 6 to 8 weeks because they’re probably out of date for what you’re trying to achieve.

Now, we can search a third party website like Rightmove and someone, somewhere will have snow in their garden. (I’ve seen Wirral’s million pound plus properties with this in spring) You may even have pictures from when it was raining with grey gloomy sky’s which doesn’t show the property in the best light. Where as a property being marketed with a bright blue sky can make a home more appealing, warm and inviting.

So, thinking about the change of season, now is a great time to be proactive and refresh your marketing. Making your campaign more engaging with the aim of creating a new round of prospective buyers viewing simply by getting new photos and having them uploaded.

Sadly in 2023 when it comes to property marketing it has become normal to have an estate agent take photos, creating a fancy floorplan and add an advertisement to Rightmove with no real marketing strategy in play so it’s easy for a property to not receive the engagement it deserves.

Far to often we’ve sold a Wirral home to buyers who have initially dismissed the property due to the photography (and I’ve done it myself when searching) We’ve made it a habit to regularly rotate the pictures on the listing to support a marketing campaign. For example one week we might lead with a garden shot and the next week it could be a kitchen shot. The garden may have attracted the buyer to enquire when a few weeks before the kitchen didn’t impress them enough.

Taking a rotation into account it is even more important to update your pictures with a change of season and a change of weather so it doesn’t look like the house has been on the market since the weather was bad, which in some cases could of been 6 months ago.

Currently, it’s a bright day in the spring market and the perfect opportunity to get your pictures refreshed, you’ll see a new lease of life in your marketing and you will end up, hopefully securing a buyer meaning you can proceed in securing your new home.