BIGGEST ISN’T ALWAYS BEST… NO REALLY, IT ISN’T

Bigger is not always better, especially when it comes to choosing an estate agent to represent you in your sale and onward home purchase.

When you’re driving around town and spot numerous estate agency boards lining the streets, it may give the impression that they are actively selling properties. However, look closely and it may become more apparent that reductions are the reality and some may playing a numbers game rather than creating a pathway for seller success. Large estate agencies often find themselves juggling numerous property listings, which can inadvertently lead to a loss of accountability and focus on individual clients’ needs, which is the most important part of a sale.

It’s essential when marketing your Wirral home to consider the advantages of a bespoke agency with tailored marketing plans to support you in moving home. Let me share a recent story to illustrate why size isn’t everything in this industry.

Recently, I successfully sale agreed a magnificent 2-bedroom detached farmhouse in Parkgate, listed at £600,000. Interestingly, this property was also on the market with two other prominent local and national estate agencies that you might be familiar with.

Over the 12 months prior marketing, both estate agents combined managed to secure a total of only four viewings, the property received no offers which led me to, What was the marketing plan being implemented?

Surprisingly, the marketing strategies employed by both agents were remarkably similar. The agent took photographs themselves, created a basic floorplan, and listed the property on Rightmove. However, the lack of interest and limited viewings clearly indicate that this generic approach was insufficient in capturing the attention of potential buyers.

When marketing a property, it is crucial to work with an estate agent who understands the importance of a comprehensive and tailored marketing strategy to maximise exposure and attract qualified buyers.

After establishing and implementing a marketing plan (At the same price point as the previous agents) we seen a 10X of buyer engagement for this unique home (it doesn’t always happen that way, I will admit) and when I tell people, they tend to say ‘wow, how did you manage that, those other estate agencies are much bigger than you’? Well, apart from the fact that it’s what I do, it also has a lot to do with the world we live in today.

You see, the internet, and the way buyers like to search for property these days, has levelled the playing field for small bespoke estate agencies like me (let me just point out here that the internet hasn’t replaced the need for an estate agent, its replaced the need for a newspaper). It means that we all have the same amount of buyers. The difference comes in what we are doing different to try and attract them buyers, ultimately getting them through the front door. And that’s why our marketing strategy has been developed to be an incredible asset.

So, as The Fun Boy Three and Bananarama once said in 1982, 10 years before I was born… ‘it ain’t what you do, its the way that you do it and that’s what gets results’.